Business Blogging & Social Media PressRoom (Wordpress)

Transform Your Online Presence: Create a Powerful Social Media Press Room with WordPress

This business course is designed for business owners, government organizations, and not-for-profit entities looking to leverage the power of WordPress for enhanced communication and engagement. Go beyond basic blogging and learn how to convert your free WordPress site into a dynamic social media press room.

Key Benefits & What You'll Learn:

• Integrate Social Media: Seamlessly connect Facebook, Twitter, and Instagram to your website, creating a unified online experience. Stop having your social channels exist in isolation!
• Attract Journalists & Customers: Learn to build a professional, eye-catching website that resonates with both media and potential clients.
• Content Creation & Publishing: Master the art of writing compelling articles, publishing engaging blog posts, and transforming your blog content into effective email newsletters.
• Social Sharing Mastery: Implement robust social sharing features to amplify your reach and drive traffic.
• Optimize Your Website: Discover how to ensure your existing website or WordPress blog is configured for maximum visibility and reader/customer interest.
• Understand Social Media Press Releases: Learn what makes a social media press release truly "social" and see real-world examples from leading companies.
• Practical Writing Skills: Practice writing content optimized for social media distribution that resonates with both customers and journalists.
• Website Development from Scratch: Gain hands-on experience building a website from the ground up – no technical expertise required!
• Business Website Essentials: Create a website that effectively communicates key information for customer purchasing decisions and provides journalists with easy access to resources.

What is a Social Media Press Release?

A social media press release is a strategically crafted announcement designed for rapid dissemination across social platforms. Key features include:

• Controllable Hub: Leverage the power of social platforms while maintaining control over your messaging.
• Brand Voice: Craft content in a tone that aligns with your brand identity (educational, serious, fun, corporate, or entertainment).
• Visual Branding: Utilize strong visual elements like colors, logos, and header images to create a memorable impression.
• Essential Information: Include key details such as about statements, company history, contact information, and rich content ("social objects").
• Easy Administration: Implement a streamlined system for publishing press releases directly from your website.
• Call to Action: Incorporate widgets to encourage engagement (newsletter sign-ups, PDF downloads, surveys).
• Engaging Content: Feature coupons, offers, competitions, company statements, CEO messages, and industry insights.

SEO & SMO Benefits: Social sharing significantly boosts your SEO (Search Engine Optimization) and SMO (Social Media Optimization) efforts.

Course Features:

• Personalized Mentorship: Benefit from direct guidance from experienced blogger and social media expert Laurel Papworth.
• Comprehensive Video Lessons: Access 3 hours of video tutorials covering all aspects of WordPress and social media integration.
• Practical Workbook: Reinforce your learning with a downloadable workbook.
• Quizzes: Test your knowledge and track your progress.
• Q&A Forum: Get personalized support and answers to your questions. Laurel will even create custom video responses!

About Laurel Papworth:

Laurel Papworth is a seasoned blogger with over 10 years of experience and recognition as a Top 50 Social Media Influencer (Forbes Magazine) and a Power 150 Media and Marketing Blogger (AdAge). She has taught this course at the University of Sydney and to corporate and government clients in Australia and Asia for a decade and reaches 6.8 million people a month through social media. (July 20 2015)