Building High-Performance Outbound SDR Teams

Ready to boost pipeline growth for your MSP or IT services company? Learn how to build a predictable lead generation engine with this free 40-minute tutorial.

Mike Grossman, a seasoned sales leader with 25 years of experience building outbound SDR teams for SaaS and IT services, reveals the secrets to designing, launching, and optimizing an effective outbound sales development function.

This tutorial breaks down the five pillars of high-performance outbound:

• Data: Defining your Ideal Customer Profile (ICP) and building high-quality prospect lists.
• Tools: Leveraging modern sales development tools like power dialers, LinkedIn automation, and call recording to maximize activity.
• People: Strategies for successfully hiring and onboarding Sales Development Representatives (SDRs).
• Process: Developing a repeatable outbound sales process, including effective scripts, objection handling, and discovery calls.
• Messaging: Crafting compelling outbound messaging that resonates with your target audience.

Discover how to avoid the pitfalls of ineffective outbound tactics and learn what truly works for MSPs and IT services businesses. We'll also explore the impact of AI in outbound prospecting, identifying tools that genuinely improve efficiency through better research, personalization, and workflows – and avoiding the ones that simply create inbox clutter.

By the end of this course, you'll gain the knowledge and confidence to:

• Hire and onboard SDRs quickly and effectively.
• Implement performance benchmarks for your SDR team.
• Utilize step-by-step frameworks and a repeatable playbook to build and scale a high-performing SDR team.
• Generate qualified opportunities and fuel predictable revenue growth.

Stop wasting time with ineffective outreach. Get ready to build a scalable lead generation strategy that delivers results.