Building an E-Commerce Website in Wix - The Essential Guide

The e-commerce market is booming! Projected to reach a staggering $4.89 trillion in 2021, the world of online retail is experiencing explosive growth. Borderless e-commerce is proving to be a highly profitable avenue for businesses, with significant shifts in consumer behavior. Just two years ago, only 13.6% of sales originated from online purchases. Now, that figure is expected to reach 19.5% in 2021, representing a remarkable 45.8% increase in e-commerce market share over the past two years. This upward trend is set to continue, with projections indicating 21.8% of sales will be completed online by 2024 – an impressive 8.2 percentage point increase in just five years!

The recent global events have accelerated the demand for robust digital solutions. Our comprehensive courses are designed to empower entrepreneurs to boost their income and scale their businesses through strategic marketing, compelling brand strategy, and expert web & e-commerce knowledge. We offer fully self-paced learning, allowing you to fit sessions into your schedule, whenever and wherever it's convenient.

This course provides a complete roadmap for starting an e-commerce website. Whether you're collaborating with a web designer or taking a DIY approach, we'll guide you through every crucial step.

Here's what you'll learn:

• Selecting Your Tech Stack: Discover the essential tools your e-commerce business needs to thrive.
• Briefing a Designer: Learn how to effectively communicate your vision to a professional designer for optimal results.
• Planning with Wireframes: Master the art of mapping out your website's structure and functionality using wireframes.
• Building a Website in Wix: Get step-by-step instructions to physically create your e-commerce site.
• Connecting Payments: Integrate your preferred payment gateway and begin processing transactions.
• Connecting Your Domain: Get your website online and ready for customers.
• SEO & Google Search Console: Implement strategies to improve your website's visibility and attract more customers through SEO and Google Search Console.

Wix provides a powerful platform to build a professional e-commerce website. With the knowledge gained in this course, you can build your dream online store and start generating sales for your business. A free account is required to begin, with options to upgrade as your business grows and you begin accepting payments.