Build A Landing Page With Conversion Rate Optimization 2022

Figma is a powerful tool for UI/UX design and prototyping, especially for web and mobile apps. A well-designed landing page is no longer optional – it's critical for online business success, whether you focus on lead generation, eCommerce, or consulting. Effective landing page design directly impacts your ROI. In fact, a recent Adobe and eMarketer report highlights a significant imbalance: companies invest twice as much in traffic acquisition as they do in conversion rate optimization (CRO) and improved landing page design. This represents a major missed opportunity!

This course teaches you how to design high-converting landing pages in Figma. Learn practical CRO techniques to boost your business's lead generation. We'll walk you through the entire process, starting with a lead-generation sports landing page built from the ground up.

Here's what you'll learn:

• Conversion Rate Optimization (CRO): Understand the principles of CRO and how to apply them to your landing page design.
• Design Inspiration: Discover where to find effective landing page inspiration online.
• Wireframing: Learn to create clear and effective wireframes to structure your landing page.
• Figma Design: Build a visually appealing and user-friendly landing page design in Figma.
• Responsive Design: Create a responsive landing page that looks great on all devices, including mobile.

By the end of this course, you'll be able to create an efficient landing page with a mobile-friendly version, incorporating proven CRO optimization techniques to maximize conversions.