BSC - Balanced Scorecard - A Estratégia em Ação

Balanced Scorecard: A Practical Guide to Strategic Planning

Discover how to effectively leverage the Balanced Scorecard (BSC) to define your organization's strategy. This practical guide provides real-world examples of implementing the BSC within your company.

What is the Balanced Scorecard?

The Balanced Scorecard is a powerful strategic planning tool designed to pinpoint key strategic areas. It goes beyond simple goal setting by incorporating metrics crucial for executing your strategy.

Developed in the early 1990s by Robert Kaplan and David Norton at Harvard Business School, the BSC represents a long-term strategic approach underpinned by a robust management, communication, and performance measurement system. It offers a comprehensive view of your company's objectives and facilitates alignment across all organizational levels. The name "Balanced Scorecard" reflects its holistic approach – it avoids focusing solely on financial metrics, considering a wider range of performance indicators.

The core strength of the BSC lies in its ability to consolidate objectives, targets, and actions into a single, interconnected strategic map. This map illustrates cause-and-effect relationships over time, organized around four key management dimensions:

• Financial: How do we look to shareholders?
• Customer: How do our customers see us?
• Internal Processes: What must we excel at?
• Learning & Growth: How will we continue to improve and create value?

When to Use a Balanced Scorecard

The Balanced Scorecard is an ideal tool for:

• Defining a clear strategy: Provides a framework for strategic thinking.
• Clarifying and cascading strategy: Ensures everyone understands and is aligned with the company's goals.
• Addressing strategic planning ambiguities: Helps to resolve unclear aspects of your plan.

Who Should Use a Balanced Scorecard?

The Balanced Scorecard is particularly well-suited for companies with a high degree of management maturity and a commitment to continuous improvement.