Biotech and Specialty Pharma: Sales, Marketing, and Data 101

This course is designed for IT professionals who support sales and marketing within biotech or specialty care companies and business units. Whether you work in sales, marketing, sales operations (sales ops), marketing operations (marketing ops), or commercial excellence, you'll gain valuable insights into the unique landscape of specialty healthcare. We'll explore key differences between specialty care and primary care, providing practical examples throughout.

Here's what you'll learn:

• Payers, Plans, and Formularies: Understand the intricacies of how healthcare is financed and managed, including different types of payers, health plans, and the role of formularies in medication access. Learn about various formulary tiers and how they impact co-pay amounts. Discover the difference between open formularies and closed formularies.

• Specialty Distribution & Data: Dive into the specialized world of specialty distribution and the critical role of data management. We'll cover essential data considerations specific to the specialty pharmacy market.

• Specialty Pharmacy & Data Insights: Gain a deep understanding of specialty pharmacy operations and the valuable data they provide. Learn what types of information specialty pharmacies can share with manufacturers – including de-identified patient demographics data, prescription details, referrals, dosage information, and more. We'll also identify the leading specialty pharmacy chains and explore how some specialize in specific therapeutic areas.

• Inventory Management & EDI: Explore industry EDI formats used for seamless communication regarding sales, inventory, returns, and chargebacks. We'll emphasize the importance of accurate inventory tracking and whether a standard format exists.

• Patient Hubs: Connecting with Patients: Discover the power of patient hubs in raising awareness for disease states and building supportive communities. Learn about the services patient hubs offer and why individuals and organizations should consider signing up. Understand how patient hubs can assist patients in navigating treatment costs and accessing financial assistance.

• Patient Assistance Programs & Co-pay: Get a clear explanation of patient assistance programs and the concept of co-pay, empowering you to better support patient access to medication.

We hope you find this course informative and beneficial!