Beyond the Logo: Storytelling with an Animated Logo & Brand Video

Unlock the Power of Brand Videos: Bring Your Brand Identity to Life!

Transform your logo and brand identity into captivating brand videos with this comprehensive course. Learn how to build awareness, educate, entertain, and inspire your audience through the power of motion. In today's visual world, mastering animation is crucial for graphic designers. Elevate your skills and bring your brands to life!

What You'll Learn:

• Understanding Brand Videos: Discover the importance of brand videos in modern marketing.
• 360-Degree Story Building: Master a proven method for crafting compelling brand narratives.
• Creative Brief Development: Learn to draft effective creative briefs for impactful video projects.
• Story Structure & Timeline: Construct a clear and engaging story structure with a detailed timeline.
• Storyboarding Techniques: Develop visual storyboards to plan your brand video scenes.
• Illustrator Integration: Layer files effectively in Adobe Illustrator for seamless animation.
• Music Selection: Choose the perfect music to enhance your brand video's emotional impact.
• After Effects Setup: Properly set up your project files in Adobe After Effects.
• After Effects Animation: Dive deep into After Effects animation with step-by-step instruction.
• Video Export: Learn how to export your finished brand video in various formats.
• Golden Tips: Recap with 10 essential tips for successful brand video creation.

Who is This Course For?

• Experienced Designers: Bring your existing brand identities to life with dynamic animation and brand videos.
• Beginners: New to branding? Learn the entire process from scratch and gain valuable After Effects skills. (Note: Basic After Effects knowledge recommended).

Course Requirements:

• Proficiency in Adobe Illustrator.
• Familiarity with Adobe After Effects (basic understanding recommended).

Why Choose This Course?

In today's competitive landscape, being a great graphic designer isn't enough. You need to be a compelling storyteller. This course equips you with the skills to build a powerful story for your brand, engaging your audience on an emotional level. You'll learn to draft a creative brief, storyboard, and animate your own brand video from start to finish. Gain valuable After Effects skills to elevate your portfolio and attract new clients.

Materials/Resources:

• Adobe Illustrator
• Adobe After Effects
• Keynote (optional)
• Paper & Pencil/iPad
• Creative Brief Template (provided)
• Story Structure Template (provided)

Develop a passion for storytelling and brand videos! I'll guide you every step of the way.