Behavioral Economics Fundamentals

Discover the fascinating world of behavioral economics! This course demystifies this powerful field, making it accessible to everyone – no math required. You'll unlock insights into human decision-making and learn how to apply them to everyday life and professional settings.

Based on the popular book I Love You, Now Read This Book (It's About Human Decision Making and Behavioral Economics) by Guthrie Weinschenk, this course offers a fun and engaging introduction to core concepts. We explore how people actually make choices – often driven by emotion rather than pure logic – and how this impacts everything from marketing to policy.

What You'll Learn:

• Behavioral Economics Basics: Gain a solid understanding of the fundamental principles driving this influential discipline.
• Intuitive Decision-Making: Explore how humans "calculate by feel" and deviate from the idealized "rational actor" model.
• The Power of Nudges: Learn about effective nudges, mandates, and other strategies influencing behavior.
• Social Influence: Understand the critical role of social interactions and pressure in shaping choices.
• Loss Aversion: Delve into the psychological impact of the fear of loss and how it affects decision-making.
• Behavioral Design Process: Master the framework for designing products, services, and policies that resonate with human psychology.

Who Should Take This Course?

This course is ideal for:

• Researchers seeking to incorporate behavioral insights into their work.
• Marketing Professionals looking to create more effective campaigns.
• Project Managers aiming to improve user engagement and outcomes.
• Economists (and those curious about economics!) wanting a practical perspective.
• Anyone interested in behavioral science and understanding human behavior.
• Individuals who want to gain a deeper understanding of how people make decisions.

About the Instructor: Guthrie Weinschenk, J.D.

Guthrie Weinschenk is a leading behavioral economist and the COO of The Team W, Inc. He brings a unique blend of expertise, holding a degree in Economics, a law degree, and is a licensed attorney. Guthrie consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He's the host of the podcast Human Tech and the author of I Love You, Now Read This Book. He has personally immersed himself in hundreds of academic papers to provide you with accurate and insightful knowledge. Guthrie is based in Chicago, IL.