初阶B端产品经理能力提升

Are you a new B2B product manager struggling with common challenges in your daily work? Do you often find yourself facing pitfalls due to diverse user roles and your own professional biases during user research? Is it difficult to find and analyze competitor products or gather relevant data, let alone apply those insights to product design? Do you lack a clear strategy for demand management, leading to a reactive approach and limited control over product planning? Or perhaps you're unsure how to effectively decompose requirements and deliver functional frameworks and detailed requirements documents?

If you've encountered these difficulties, this course is designed for you!

We've invited Wu Mengjia, a seasoned B2B product manager and author of the bestselling book Hands-on Guide to Building B2B Products, who brings years of practical experience from the e-commerce and medical SaaS industries. Learn proven solutions to common challenges faced by new B2B product managers.

This comprehensive course covers six key areas:

• User Research: Master effective techniques to avoid common research errors and gain valuable user insights.
• Competitor Analysis: Learn how to efficiently research and analyze competitor products to inform your product strategy.
• Demand Management: Establish and manage a robust demand pool to proactively shape your product roadmap.
• Version Planning: Develop a clear and effective version planning strategy.
• Functional Framework Design: Create well-structured functional frameworks that meet user needs.
• Requirements Document Writing: Learn to effectively write requirements documents that are clear, concise, and actionable.

Gain the skills and confidence to excel as a B2B product manager!