Become a Marketing Automation Expert - From beginner to pro!

Master Marketing Automation: From Beginner to Expert

Unlock the power of marketing automation with this comprehensive course designed to take you from zero to confident in implementing automation strategies for your job, clients, or your own business. Whether you're a marketing professional seeking career advancement, a consultant offering marketing services, a founder building scalable systems, or an entrepreneur aiming to grow, this course provides the practical skills you need.

Who is this course for?

• Aspiring Marketing Automation Specialists: Launch your career in the booming field of marketing automation.
• Marketing Professionals: Specialize in marketing automation to boost your career and increase your value.
• Marketing Consultants: Enhance your service offerings with powerful automation solutions.
• Founders & Business Owners: Build scalable marketing systems that drive growth and efficiency.

What You'll Learn:

This isn't just theory – we focus on doing. Through hands-on walkthroughs, real-world examples, and tool comparisons, you'll learn how to actually implement marketing automation.

• Marketing Automation Tool Setup: Gain confidence setting up your chosen marketing automation tool. Learn to create and configure your account, manage permissions, and ensure GDPR compliance and other regulations. Follow a practical setup checklist used by consultants, regardless of the platform you select.
• CRM Integration & Data Management: Build a CRM that fuels your marketing efforts. Discover how to import and sync data, connect your CRM to your automation tool, and avoid common data management pitfalls.
• Lead Capture & List Growth: Grow your email list with high-converting lead capture forms and landing pages. Learn to ask the right questions, stay compliant, and build a robust database.
• CRM Organization for Automation: Master best practices for maintaining a clean and effective CRM. Utilize tags, fields, custom views, and data cleanups to support growth.
• Advanced Lead Segmentation: Go beyond basic filters and segment leads based on behavior and attributes. Understand the strategic use of tags, lists, and lifecycle stages.
• Lead Scoring Mastery: Implement lead scoring to prioritize leads and automate lifecycle stage updates. Learn to build a scoring model and identify leads ready for sales.
• Automated Lead Nurturing: Nurture leads with smart automation sequences and email flows. Learn the timing, logic, and content needed for optimal results.
• Flexible Workflow Creation: Build advanced workflows with conditional branching, AND/OR logic, and behavior-based triggers. Compare visual builders like HubSpot, Brevo, and more to understand their capabilities.
• Sales & Marketing Alignment: Automate sales follow-ups by assigning leads, triggering tasks, and notifying sales reps. See how marketing and sales automation can accelerate deal closures.
• Performance Reporting & ROI: Track marketing automation performance across the funnel. Learn to use attribution and source reports to demonstrate ROI.

Course Content Highlights:

• Step-by-step system for automation implementation.
• Real tool walkthroughs with examples from HubSpot, ActiveCampaign, Klaviyo, Kit, Brevo, and more.
• Assignments and exercises for immediate application.

About Your Instructor:

Meet Thalita, a certified marketing automation expert and best-selling Udemy instructor with over 5 years of experience helping businesses build smarter marketing systems. She provides practical, results-oriented strategies used daily by businesses worldwide.

"Super valuable for entrepreneurs, consultants, and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy." – Tamara Biljman, Content Strategist

Ready to master marketing automation and grow your career or business? Let's get started!