Basics of Ecommerce - Using Salesforce Commerce Cloud

Learn the Fundamentals of E-commerce: A Comprehensive Guide

This course is perfect for anyone looking to understand how e-commerce works, master key terminology, and gain essential domain knowledge. We'll cover all the modules required to build a successful e-commerce site, using Salesforce Commerce Cloud as our primary example. While we'll focus on Salesforce Commerce Cloud, the concepts are broadly applicable to other popular platforms like HCL Commerce, SAP Commerce, and Adobe Commerce.

Here's a detailed breakdown of what you'll learn:

• E-commerce Foundations: Explore various e-commerce business models and revenue streams. Understand the architecture of Salesforce Commerce Cloud, and the crucial differences between organizations, sites, and storefronts.
• Catalog Management: Dive deep into catalog modules, covering different catalog types, category structures, product variations, attributes, pricing strategies, and more.
• Member Management: Learn how to manage users, groups, permissions, and roles within your e-commerce platform to create a secure and personalized customer experience.
• Marketing Strategies: Discover how to implement static and dynamic content, create dynamic pages, and optimize your site for search engines (SEO). We'll also cover personalization techniques to enhance customer engagement.
• Order Processing: Gain a thorough understanding of the end-to-end order flow, including payment processing, shipping logistics, tax calculations, inventory management, fulfillment processes, and promotional strategies.
• Essential Utilities: Master data import/export techniques, data migration strategies between environments, automation of repetitive tasks, performance optimization, and localization considerations for global reach.

Throughout the course, you'll benefit from practical, hands-on demos to solidify your understanding. While access to a Salesforce Commerce Cloud sandbox is helpful for practice, it's not strictly required.

By the end of this course, you'll have a strong functional understanding of the e-commerce domain. This knowledge is particularly valuable for business analysts and merchandisers who want to contribute to the functional aspects of e-commerce, such as product creation, content management, order processing, and functional solution design in collaboration with implementation partners.