バックキャスティングで考える: フューチャーデザイン思考の実践論

Navigate Uncertainty: Future-Proof Your Business with Future Design

We live in a VUCA era, characterized by unprecedented uncertainty and difficulty in predicting the future. However, this very ambiguity presents a unique opportunity: proactively exploring the long-term future can unlock innovative business opportunities and fresh ideas. This course equips you with the tools to do just that.

We emphasize both macro-level analysis (identifying major trends) and micro-level observation (spotting emerging signals). Learn how to conduct rigorous research and insightful analysis to understand the forces shaping tomorrow. This isn't about wishful thinking; it's about applying logical thinking grounded in factual information, using a structured methodology and process.

What You'll Learn:

• Future Design Methodology: Discover a logical and creative framework for analyzing the long-term future (5+ years).
• Strategic Thinking: Master a proven process for researching and thoughtfully considering future societal shifts.
• Lead Future-Focused Initiatives: Gain the skills to guide and inspire others in exploring future possibilities.

Key Features:

• Practical Insights: Benefit from over 15 years of consulting experience.
• Structured Methodology: Learn a systematic approach developed by a STEM background.
• Visual Learning: Understand complex concepts through logical frameworks and diagrams.
• Waseda Business School Curriculum: This course is a re-imagining of a Waseda Business School lecture.
• AI-Powered Q&A: Access chat-based Q&A with Yokota AI (included as an appendix).
• Downloadable Resources: Receive presentation slides upon completion.

Course Outline:

• Introduction: Why Future Design is crucial now.
• Future Design Thinking Overview: A comprehensive introduction to the principles.
• Macro Trend Analysis: Identifying and interpreting major societal shifts.
• Micro Topic Exploration: Spotting emerging trends and signals.
• Combinatorial Thinking: Generating novel ideas through synthesis.
• Simulation Thinking: Bringing future scenarios to life.
• Conceptualization: Transforming ideas into actionable strategies.
• Conclusion: Key takeaways and next steps.

Instructor:

幸信 横田 (Yukino Yokota), Innovation Director, i. school Executive Fellow, and Visiting Lecturer at Waseda Business School. Mr. Yokota specializes in process design and management for innovation, with extensive experience in consulting, research, and education. He helps organizations develop and implement effective innovation strategies.