Aspectos Mercadológicos dos Games: Produto x Consumidor
Learn what players love in games! Discover how to design engaging game elements and create a fun, successful game. Game design skills.
Course Content
Aspectos Mercadológicos dos Games: Produto x Consumidor is an all-levels Udemy course taught by Escola Brasileira de Games (EBG). It runs 1h 32m and is taught in Portuguese. Learners rate it 4.2 out of 5 from 92 reviews, with 493 students enrolled. It is free to enroll, last updated November 2019.
A rapidly evolving advertising landscape has shifted focus towards the gaming market, presenting a compelling opportunity to capture consumer attention. However, the history of the gaming industry can be complex, especially for those new to the space.
This course delves into the core elements driving consumer choices in video games, exploring the diverse types of gamers and their unique needs. Learn how to effectively target your audience and leverage interactive elements within advertising campaigns and transmedia storytelling. We'll explore the power of creative thinking in developing innovative products that resonate with gamers.
This course is designed to stay current. The instructor will continuously update the content with new lessons, the latest industry information, insights from guest experts at EBG, real-world case studies, and practical exercises. Master the art of understanding the gaming consumer and unlock the potential of this dynamic market.
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