Animation for Graphic Designers: How to Animate a Logo

Ready to elevate your logo designs? Discover the power of logo animation and bring your brand to life! This comprehensive course, led by experienced motion designer William Kesling, guides you through the process of creating compelling logo animation that captivates audiences. Perfect for graphic designers looking to add movement to their static work, or aspiring motion designers eager to learn a valuable skill, this class will transform your logos into dynamic motion designs.

Here's what you'll learn:

• Animation Planning & Storyboarding: Develop a clear animation plan using effective storyboards to visualize your concept.
• Illustrator Logo Breakdown: Learn to break down your logo into its individual layers within Adobe Illustrator, preparing it for animation.
• After Effects Animation Fundamentals: Build initial scenes and bring your logo to life using Adobe After Effects.
• Seamless Transitions: Master the art of creating smooth and engaging transitions for a polished animation.
• Looping & Exporting: Create a final, seamless loop and learn how to export your project for various platforms.

William Kesling expertly breaks down every tool and technique, ensuring a clear understanding for designers of all skill levels. Whether you have an existing logo you want to enhance or are just starting your journey in motion graphics, this course equips you with an essential skill applicable to any logo design.

William Kesling is a talented motion designer at Focus Lab, a creative studio based in Savannah, Georgia. Logo design work was done by Alex Sailer.