Analytics for Business Strategy: Core Executive Skills

Unlocking Business Success: Strategic Planning & Decision Making with Excel

This comprehensive course equips you with the skills to develop and implement effective business strategies, blending real-world scenarios with practical Excel applications. Learn to make data-driven decisions and quantify your strategic choices for improved business outcomes.

What You'll Discover:

• Strategic Metrics Mastery: Understand and apply 9 key strategic metrics – both monetary and non-monetary – and the formulas behind them. Learn which metrics are best suited for different business areas.
• Strategic Scenario Planning: Explore 3 fundamental business scenarios and discover strategic approaches tailored to each, along with the models to support them.
• Strategic Decision Models: Master 3 core types of strategic decisions and learn powerful decision models, including:
  • Quantitative Strategic Planning Matrix: A practical tool for evaluating options.
  • SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats.
  • Analytical Hierarchical Process (AHP): A structured approach to decision-making.
  • Monte-Carlo Simulations: Predict business outcomes in uncertain environments using Excel.

Course Highlights:

• Excel-Based Learning: Gain hands-on experience with downloadable Excel spreadsheets and examples for every decision model.
• Real-World Application: Apply strategic concepts to practical business scenarios.
• Quantify Your Strategy: Learn how to translate strategic goals into measurable metrics.
• Test & Optimize: Develop techniques to test strategic scenarios and various market conditions.
• Informed Decision-Making: Select the most effective strategic option for your business.

Course Structure:

The course features 23 lectures plus a bonus, divided into three chapters:

• Chapter 1: Strategic Metrics: Delve into the essential metrics for tracking business performance.
• Chapter 2: Strategic Scenarios: Develop contingency plans for various market conditions.
• Chapter 3: Strategic Decision Model: Apply structured decision-making frameworks.

Downloadable Resources: Access practical Excel files to reinforce your learning and apply these techniques to your own business challenges. This course provides the tools you need to confidently navigate strategic planning and decision-making.