AI & Machine Learning for Market Research: From Zero to Hero

Are you ready to navigate the AI disruption in market research? The artificial intelligence revolution is transforming the field, creating a significant productivity gap between those embracing AI and those who aren't. AI literacy is no longer a future skill – it's a present-day necessity for delivering faster, deeper, and more impactful market research insights.

This comprehensive course bridges the gap between established market research methodologies and the power of artificial intelligence (AI) and machine learning (ML). Designed by experts Gary Ang (PhD), an AI scientist and responsible AI expert with over a decade of experience, and Stephen Tracy, a data scientist and market research entrepreneur with a similar background, this course provides a practical, task-driven approach to solving real-world research problems. You'll learn not just about AI, but how to think with AI during your research process.

Here's what you'll master:

• Core Foundations: Solid understanding of both market research methodologies and AI/ML principles.
• AI Types: Distinguish between Generative AI, traditional AI, and Machine Learning, and understand when to apply each.
• Prompt Engineering for Researchers: Learn to craft effective prompts to extract valuable insights from AI tools.
• Task-Driven Framework: A systematic framework for breaking down complex research challenges into manageable AI-solvable tasks.
• Data Handling: Work effectively with diverse research data, including structured data from surveys and unstructured data from interviews.
• AI Model Understanding: Gain a clear understanding of how AI models function, from supervised learning to the intricacies of Generative AI.
• AI Automation: Automate qualitative analysis, summarize findings, and streamline tedious research stages using AI.

You'll also receive access to valuable downloadable resources, including process templates, prompt engineering cheat sheets, and practical guides. Through hands-on activities, you'll learn to apply these techniques from start to finish.

This course is ideal for:

• Seasoned market researchers seeking to stay ahead of the curve.
• Product managers looking for faster, more insightful data.
• Aspiring data professionals wanting to develop future-proof skills in AI for market research.