Advanced Product Management: Vision, Strategy & Metrics

Master Advanced Product Management Techniques

Elevate your product management career with this comprehensive course designed for founders, CEOs, and experienced product managers. Go beyond the basics and learn the advanced skills used by successful product leaders to drive product success.

Key Skills You'll Develop:

• Vision & Strategy: Understand the critical difference between product vision and strategy and learn how to effectively implement both to guide product development.
• Roadmapping: Create effective product roadmaps using both traditional and modern, agile methodologies.
• Data-Driven Decision Making: Master key metrics, learn how to identify the right data to track, and analyze data using cohort analysis to optimize product performance.
• Metric Analysis: Explore metrics relevant to e-commerce, mobile, and marketplace products. Understand leading and lagging indicators and how they inform product decisions.
• Intuition vs. Data: Learn when to rely on data and when to trust your intuition in product management.
• Product Development Hierarchy: Gain a clear understanding of how the product development process works.

Course Content Highlights:

• Defining Vision & Strategy: Learn what vision and strategy truly mean and how to articulate a compelling product vision.
• Roadmap Creation: Develop practical skills in building effective product roadmaps.
• Metric Selection & Analysis: Identify and prioritize the most important metrics for your product and learn how to analyze them effectively.
• Industry-Specific Metrics: Explore how metrics vary across different industries (e-commerce, mobile, marketplaces).
• Cohort Analysis: Understand and apply cohort analysis techniques to gain deeper insights into user behavior.
• Data Integrity: Learn about origin source sorting and how it can impact product metrics.

Who Should Take This Course?

• Product Managers: Looking to enhance their decision-making skills and drive product success.
• CEOs & Founders: Seeking to gain a deeper understanding of product management principles and make more informed strategic decisions.
• Aspiring Product Leaders: Anyone with a basic understanding of product management who wants to level up their skills.

About the Instructors:

• Cole Mercer: Senior Product Manager (Soundcloud, Bonobos, Mass Relevance) and Product Management & Strategy Consultant. Previously taught at General Assembly.
• Evan Kimbrell: Top-rated Udemy instructor with over 630,000 students and 32,000+ five-star reviews. Runs a digital agency that has produced over 100 web and mobile products.

Prerequisites: A basic understanding of product management principles is recommended.

This course provides real-world examples and actionable insights to help you build a successful company and make better, more profitable decisions as a product manager.