[A-Z] Google Tag Manager de básico a especialista de tags

Google Analytics & Tag Manager: Master the Fundamentals & Advanced Techniques

This comprehensive course dives deep into Google Analytics and Google Tag Manager (GTM), equipping you with the skills to efficiently track and analyze website data. Whether you're a beginner or looking to level up your digital analytics expertise, this course provides practical knowledge and real-world examples.

Beginner-Friendly Introduction:

If you're new to web analytics, start here! We recommend first completing our FREE course: "Fundamentos de analítica web y del administrador Tag Manager" to gain a foundational understanding of GTM and measurement planning. [Link to Free Course]

This introductory section covers:

• GTM Interface & Structure: Navigate the GTM platform with confidence.
• Tags, Variables, Triggers: Understand the core components of tag management.
• Event Tracking & GA Integration: Implement event tracking for detailed user behavior analysis.
• Third-Party Integrations: Connect GTM with other marketing platforms.
• Creating Custom Events: Develop tailored event tracking solutions.
• Bonus Content & Updates: Stay current with the latest GTM features.

Learn how to correctly configure tags, variables, triggers, events, and integrations to ensure accurate data collection in Google Analytics. This is a solid foundation for any aspiring digital analyst.

Intermediate Level: Advanced Techniques for Data Extraction

This level builds upon the basics, focusing on advanced techniques for extracting valuable insights from your data. You'll learn to:

• Implement Dynamic Remarketing: Collect data for personalized remarketing campaigns.
• Facebook Ads & Instagram Pixel Setup: Understand and implement the Facebook tracking pixel.
• Google Ads, Twitter, LinkedIn Tag Implementation: Integrate tracking for various advertising platforms.
• E-commerce Tracking: Capture key e-commerce metrics and send custom events to Google Analytics.
• JavaScript Fundamentals for Analytics: Gain specific JavaScript knowledge for enhanced tracking.

Expect practical examples, detailed tutorials, and invitations to webinars and seminars on our YouTube channel.

Beyond Google Analytics: Expanding Your Data Skills

• Advanced Google Analytics: For in-depth analysis, explore our comprehensive course: [A-Z] Avanzado con analítica digital: Google Analytics + GTM.
• Google Data Studio: Learn to create powerful reports, dashboards, and visualizations. Advanced concepts are covered in our dedicated course: [A-Z] Google Data Studio crea reportes, informes y dashboard.
• Data Visualization Fundamentals: If you need to understand the basics of data visualization, check out our free course: [Fundamentos de visualización de datos].
• Power BI & Tableau: Explore our course: [A-Z] Avanza con Power BI analítica y visualización de datos.

Who is this course for?

This course is ideal for individuals aiming to become Technical Digital Analysts – a highly sought-after role in marketing and media agencies. This hybrid role combines front-end development skills with data analysis expertise, enabling professionals to understand business objectives, measure user behavior, perform CRO testing, and derive actionable insights using tools like Google Data Studio. This course provides the technical foundation for success in this field.

Personalized Support & Advanced Tutoring

Need personalized guidance? Advanced courses are available with one-on-one tutoring. Find my profile and book a session on [Superprof: superprof es marcusRB] or visit my personal website.

About the Instructor: Marco Russo

Marco Russo brings a unique blend of business and technical expertise to this course. With a background in finance (BBVA) and digital marketing (Google Ads), he's passionate about solving complex problems through data analysis. He's proficient in JavaScript, SQL, Python, and R, and has experience with front-end technologies like HTML, CSS, PHP, and Go.

Marco is a specialist in data mining, digital marketing, SEO/SEM, and data visualization. He founded three successful training schools: KPIschool, DataSchool, and aiSchool, offering comprehensive programs in digital marketing and data science. He is also a professor at EAE Business School, IMF, and other leading institutions, and a collaborator with the Universitat Oberta de Catalunya.

Global Reach:

Marco is expanding his training reach to Latin America, including Peru, Colombia, Mexico, Argentina, and Chile, with customized learning plans.

Keywords: Google Analytics, Google Tag Manager, GTM, Web Analytics, Data Analytics, Tagging, Event Tracking, Data Visualization, Google Data Studio, Digital Marketing, Technical Analyst, SEO, SEM, JavaScript, SQL, Python, R, Remarketing, Facebook Pixel, Google Ads,