18不失敗的電商創業-產品開發步驟、工具與方法整合

Learn to develop successful products for e-commerce! This course dives into the essential steps of product development using modern e-commerce tools and strategies. You'll gain practical knowledge of the tools available at each stage of product creation.

Key topics covered:

• E-commerce Product Development Process: Understand the distinct differences between developing products with an e-commerce mindset and traditional methods. We'll break down the process into clear, actionable steps:

  1. Global Trends & Market Research: Identify emerging trends and analyze market opportunities.
  2. Competitor Analysis & Positioning: Analyze your competition and define a unique market position.
  3. Productization, Pricing & Profit Calculation: Develop your product, determine optimal pricing strategies, and calculate potential profitability.
  4. Pilot Testing & Consumer Validation: Learn the crucial role of pilot testing and how to gather valuable consumer feedback to minimize product failure risk.

• E-commerce Marketing Strategies: Discover how e-commerce has revolutionized marketing. We'll explore key shifts, including:

  • Shifting from Push to Pull Marketing: Focus on identifying and fulfilling customer demand.
  • Demand-Driven Production: Move away from mass production towards more agile, responsive manufacturing (Industry 4.0).
  • Consumer Co-creation: Understand how to involve consumers throughout the entire product lifecycle – from development to sales.

Instructor Expertise:

This course is led by a highly experienced professional with a proven track record in e-commerce and international business. The instructor brings a wealth of knowledge and practical insights to the classroom, including:

• Podcast Host: Host of the popular "電商行銷大航海" (E-commerce Marketing Grand Voyage) podcast.
• Alibaba & Industry Expert: Featured speaker at Alibaba's successful business events.
• Academia & Industry Leader: 講師 at 天地人學堂,評審 for the Taipei City New Trend Award, and a評審 for the Taipei University of Technology Cross-border E-commerce Industry-Academia Collaboration Project.
• E-commerce Leadership: Former Head of E-commerce at the Industrial Development Bureau, Ministry of Economic Affairs.
• Brand Management: Brand Manager for a Fortune 500 US company.
• Academic Credentials: Director of the International Marketing and Logistics Department at Ming Dao University.
• Cross-border E-commerce Expertise: Specializes in cross-border e-commerce, covering platforms like eBay, Taobao, Yahoo Auctions, independent websites, YouTube, and Facebook.
• Consulting & Training: Has provided consulting and training to major companies including Disney, Epson, BenQ, Power City Group, E-Star International, Milan Marketing, and Yongfeng Group.
• Awards & Publications: Recipient of the SME and Chong Yue Doctoral Dissertation Awards. Published research in leading journals such as the European Journal of Marketing and Journal of Business Research. Has delivered presentations worldwide (USA, France, Italy, Japan, Singapore, China).
• Author: Author of Cross-border E-commerce Handbook and Taiwan Cross-border E-commerce Service Ecosystem Research.

This course is ideal for entrepreneurs, marketers, and anyone looking to launch and scale successful e-commerce businesses.